PCS Company
Injecting intelligence to accelerate innovation and results
PCS Company creates innovative molding solutions for clients across the globe. Needing greater business intelligence, it worked with Wipfli to make industry-specific, data-based decisions that enhanced the success of its strategic business plans, marketing initiatives and new product development.
The Challenge
As a leading supplier of molding components and supplies, PCS needed robust, timely intelligence on its clients’ emerging product needs. But it lacked both a breadth of tools to meet the different functional needs of customer service, sales and marketing and a depth of data insights specific to the mold, die and plastics industry to forecast future initiatives and fuel industry expansion.
The Solution
PCS found its ideal solution with Wipfli’s manufacturing intelligence and benchmarking resources. PCS leveraged multiple functions, including the North American Tooling Forecast, Plastics Processor (benchmarking), industry maps and customized market studies. For each priority, the company consulted with Wipfli analysts who know PCS’s business and can provide actionable ideas.
Wipfli is providing a valuable tool for PCS. We have found no comparable resource that provides this level of data, intelligence and insight on the manufacturing industry. We utilize it to arm our sales and marketing team with current information that helps them better sell our products.
The results
PCS has cultivated a data-driven culture. It’s not just solving one business challenge but also supporting an approach that accelerates the impact of all decisions. With Wipfli, PCS was able to:
- Create a market research process that used intelligence on market size, business opportunities, competitive landscape and economic forces to prioritize new product development with the greatest demand.
- Create a custom analysis to provide evidence and support to secure sales and marketing resources. These resources were quickly deployed to accelerate getting new programs to market.
- Gain key input for all strategic plans.
- Augment inside sales activities with Maps facility-specific learnings.
