Thriving amid disruption in consumer products
From an uncertain business environment to evolving customer expectations, disruption is making sustaining success in the consumer products sector more challenging than ever.
To help you thrive, your consumer products company needs:
A better way to meet consumer demands
Agility in product development is crucial to meeting consumer demands and increasing speed to market.
But with new products comes a need for an effective marketing engine. Whether you want an e- commerce setup that allows you to sell effectively directly to consumers or a physical presence in retail outlets, you need a sales strategy and team structure that allows you to sell effectively.
You also need strategies and analysis for trade promotions management to help you increase brand awareness and drive retail sales.
Strategies to help you optimize inventory management
Managing costs requires efficient practices for storing and shipping products.
Warehouse management and logistics strategies can help you optimize inventory levels and maximize your available space. And consumer quality packaging and end-user quality solutions can help ensure you’re consistently meeting customer expectations.
Guidance that understands your industry
Achieving agility and optimization requires the right strategies — all rooted in industry- experienced support.
Wipfli serves over 7,000 clients across various sectors in consumer products and retail. The breadth of our middle market experience gives us greater insight into the challenges that limit your profitability and the tools that can help you overcome them.
Why Wipfli?
Wipfli provides comprehensive services that reach all areas of business for durable and nondurable goods companies, from tax planning and compliance to sales strategy. We also focus on providing responsive, proactive support that brings local accessibility backed by our national-level resources.
We’re ready to help you find new ways to stay agile and profitable with a team that understands your business.
Tax services
Wipfli’s experienced tax team can help you develop effective strategies around state and local tax, international tax and sales tax to minimize exposure and meet your goals. We can also help you navigate opportunities such as research and development credits and energy incentives.
Organizational performance consulting
Wipfli offers strategic planning, process improvement and leadership coaching designed to help you overcome the barriers limiting your growth. Whether you need to eliminate waste or better manage your supply chain, we can help you create and execute effective strategies. We can also help you develop transformational leaders capable of driving retention and better performance.
Assurance services
Get assurance support that does more with Wipfli’s audit and accounting services. We go beyond compliance and financial statement verification to help you identify opportunities to improve financial processes and strengthen your business.
Outsourced services
Wipfli’s outsourced services help you streamline and scale your back office with support for managing finances, talent and technology. We also offer executive outsourcing to guide strategy and the highest levels of your business.
Digital services
The Wipfli digital team can help you build a technology ecosystem that delivers enhanced performance. We help you advance your data and analytics capabilities — including support for integration and AI strategy — while building a robust cybersecurity program to keep it secure. We also offer digital strategy and implementation support so that you can effectively adopt critical solutions like CRM and ERP.
Transaction advisory services
Wipfli’s transaction advisory services offer end-to-end support to help you maximize the value of your M&A deal. With support for buy- side and sell-side M&A, valuations and investment banking, we’re ready to help you leverage your transaction for sustainable growth and a competitive advantage.
Risk advisory services
Effective risk management is crucial for securing long-term success in an uncertain business environment. Wipfli’s multidisciplinary risk advisory team can help you navigate your compliance and risk challenges with support for critical areas, including fraud investigation and internal controls.
Private client services
Wipfli’s advisors don’t talk over or at you about your financial planning. We take a listen-first approach so that we can develop comprehensive, tailored solutions for your goals. Our estate planning, business succession, wealth management and investment advisory services are ready to help you mitigate taxes and maximize wealth.
Who we serve
Wipfli supports a wide range of consumer products companies, including food and beverage companies, crop and livestock producers and makers of furniture, textiles and other durable goods.
Our deep experience across these sectors allows us to understand your unique pressures and opportunities — from supply chain complexity and regulatory demands to shifting consumer preferences and sustainability goals. Whether you’re scaling production, entering new markets or refining strategy, we bring strategy and solutions tailored to your business.
Our team
Ryan Swiderski
Ryan Swiderski is a technology partner serving the MRD practice. He leads Wipfli’s retail and consumer products industry, specializing in CX tech, including Microsoft Dynamics 365, Salesforce, ERPs, business intelligence solutions and more.
Dana A. Springer, CPA
Dana Springer is a partner focusing her career in the agriculture industry. She provides tax preparation, tax planning, and business transition consulting services. Dana lives on a farm, which gives her a deep understanding of the opportunities and challenges of the agriculture industry. She enjoys helping clients maximize their profits, plan for their future, and achieve their goals.
Dustin Wiesner, CPA
Dustin Wiesner is a Partner with a focus on mid-sized businesses in the agriculture industry. His broad experience and technical knowledge enable him to handle anything from daily bookkeeping issues to technical tax consulting.
Tim O’Neill, CPA
Tim O’Neill is a senior manager in Wipfli’s tax practice, specializing manufacturing, retail, and distribution. He has over 10 years of tax experience assisting clients ranging from large, multistate entities to small, closely held companies with their tax planning, tax compliance, tax consulting, and merger and acquisition needs. Clients appreciate his tailored individual and business solutions, commitment to excellence and ability to build strong relationships with their team.
Let’s talk. Fill out the form below, and we will be in touch to discuss your business’s needs.
Case study
Wipfli’s executive coaching services helped Maker’s Mark keep leadership and success in the family.
