Wipfli logo

Pause the panic: Survival strategies for rural hospitals

Jeffrey Johnson
Aug 27, 2025

Rural hospitals are no strangers to tough margins — but the One Big Beautiful Bill (OBBB) introduces a new wave of uncertainty. From Medicaid churn and workforce mandates to coverage losses and potential funding cliffs, rural and critical access hospitals are facing a financial and operational inflection point.

This webinar isn’t about regurgitating headlines. We’ve built OBBB-specific financial models, tested mitigation scenarios and crafted rural-specific playbooks. In this webinar, we walk you through what’s coming, what matters most and what you can do right now to build resilience to the latest changes in healthcare policy.

This is not just another policy briefing. It’s a strategy session to navigate the reality of constant change in rural healthcare.

This session covers:

  • How the OBBB could reshape rural hospital finances.
  • What financial forecasts reveal about near- and long-term risks.
  • Operational strategies that align with workforce and funding realities.
  • How case-based planning can drive better decision-making.

Don’t panic. Plan. This webinar explains how to design a survival strategy for the next era of rural healthcare.

Author(s)

Jeffrey M. Johnson
CPA, Partner, Wipfli LLP and Wipfli Advisory LLC
Kelly Arduino
Partner, Wipfli Advisory LLC
Eric Volk
CPA, Partner, Wipfli Advisory LLC

TOP PICKS

02/04/2025
State of rural healthcare 2025 executive summary
Transforming healthcare access: CMS finalizes groundbreaking changes for rural health clinics and FQHCs
CMS finalizes key rules to enhance behavioral health services for rural and tribal communities